Sales Representative Job Description +2023 TEMPLATE

But for the last seven years, I’ve spent more time connecting with people who want to hear what I have to say. You’ll gain an overall understanding of what you do well and what needs to be improved upon, helping you become more focused on your development. There are other sales training programs that are worth considering that range from entirely online, on-site, or a hybrid model, so you can best incorporate your new course into your schedule. Fifteen years later, after a hearty sales career that helped her perfect her craft, Fratianne is helping renovate an opera house and coming full circle on her post-music-school goals. We’re looking for a results-driven Sales Representative with excellent interpersonal skills to actively seek out and engage customer prospects.

  • Some sales representative positions may not require employees to have a formal degree, and a basic high school diploma is enough to get hired.
  • For example, if you’re unsuccessfully trying to speak with the CEO of a large company, ask a sales leader if they can get you in the door by leveraging their seniority and making that first call.
  • The great thing about a sales career is that you can start as a green pea and grow into a top-tier performer.
  • It’s also important to be a self-starter; that you’re comfortable working for yourself and able to work for yourself.
  • Talk with sales reps in your network to understand how their positions work so you can get a sense of general day-to-day and the skills you should focus on developing to be successful.
  • Sales organizations’ tendency to run most tasks through the sales rep requires an increasing number of complex systems to support.

We’ll look at sales titles hierarchy and the job descriptions that go with them in this blog. You’ll be able to discover the best sales position for your skills reading this piece. Key account managers nurture and maintain relationships with high-value clients or key accounts.

Examples of sales representative

They are skilled at explaining technical features, demonstrating product functionality, and addressing technical questions that potential customers may have. Salespeople have many responsibilities centred around building customer relationships, presenting products or solutions to customers’ needs, and closing sales. Additionally, they must help the organization achieve sales and revenue goals while staying current on new product developments, sales technology, and consumer trends. In the sales titles hierarchy above, you will notice a consistent pattern of increasing responsibility and independence as one progresses through each sales position. For example, sales representatives are expected to generate sales on their own.

what is a sales representative

They’re scientists, and they excel at making the classic sales process scalable. If you’re not looking at sales as a process, you’re missing the boat. Following the HubSpot Sales Blog will help you become familiar with cadence, terms, and sales subject matter. Take our free career test to find out if sales representative is one of your top career matches. Start building job-ready skills with the Sales Development Representative Professional Certificates from Salesforce or HubSpot Sales Representative Professional Certificate from Hubspot, available on Coursera. Learn at your own pace as you prepare for high-demand roles in tech sales.

What does a sales representative do?

Multiply your customer goal by the average sale price of your company’s product to get the amount of revenue you should be aiming for. As you qualify leads and advance them to subsequent stages in the sales process, you’ll need to communicate clearly with other sales team members so that leads have a smooth experience making their purchases. Sales development representative jobs are available in a variety of industries, including medical research, digital marketing, technology, education, finance, and more. As of July 2022, Glassdoor has over 28,000 SDR job listings in the US [2]. Many people are expected to travel, at least locally, and sometimes nationally or internationally. At the top of any sales career ladder is an executive sales position, which offers great responsibility and often high remuneration.

In industries where visualizing products is crucial, VR and AR technologies allow sales reps to provide immersive product demonstrations and showcase solutions more interactively and engagingly. You can always tell when a salesperson is in the top 2% of their organization. They command attention, work at their craft, provide a consistent experience, and execute. How many customers do you or your company need, and in what time frame? How many connections do you need to generate that many opportunities?

What Does a Sales Representative Do?

This website is using a security service to protect itself from online attacks. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.

what is a sales representative

Assessing the areas of the sales process that you do well, such as building rapport or asking good questions, is essential — you want to build upon a solid foundation of your strengths. Take some time each week, or each month, to listen to how your teammates conduct successful sales calls. Whether you’re listening live or listening to recordings, you can pick up key phrases, rapport-building techniques, and closing strategies that you can personalize on your own calls. At the rate you’re selling today, will you hit your numbers by the end of the month? Once you’ve gained experience in sales and you’re interested in moving up, independent sales may be on your radar. Read on to discover how to become an independent sales rep and how it’s different from regular sales positions.


A sales representative sells retail products, goods, and services to customers. They work with customers to understand what their needs are, create solutions, and ensure a smooth sales process. They also work to find new sales leads through “cold calling”, business directories, client referrals, or visiting new or existing clients. A qualified lead or prospect is someone likely to make a purchase and resembles your existing customers and buyer personas. When a prospect meets these criteria, the sales development representative advances the prospect to the next step in the sales process.

On the other hand, sales managers oversee several sales reps and ensure that they meet or exceed company expectations. Territory sales representatives are assigned specific geographic regions, known as sales territories, to manage and develop. They are responsible for building relationships with existing customers, prospecting for new clients within their assigned territory, and maximizing sales within that area.

Great sales reps make it look easy, but superior performance usually indicates that a salesperson has taken the time to hone their skills and is constantly iterating to better help prospects. If you’re thinking about pursuing a career as a sales development rep, there are some steps you can take to build skills and prepare for the work of generating and qualifying leads. The average base salary for a sales representative in the US is $64,916, according to Glassdoor (June 2022) [1].

To facilitate this process, I like to ask new reps to assess their new skills and then create a personal development plan (PDP). This can be a simple document that defines the two to three things per month that a new rep should work on to improve their skills. By creating or curating high-quality and helpful content and letting prospects come to you, you’ll save time and increase your probability of closing sales. Knowing your goals and measuring your performance against them (more on that later) is the most important place to start. Reading books is an especially valuable tip for aspiring sales professionals.